Sharon Osbourne has been hit with another wave of backlash after she was accused of “cashing in” on an AI version of her late husband Ozzy.
Over the past few months, Sharon has faced harsh backlash following several announcements.
In April, the 73-year-old former X Factor judge revealed she was backing the far-right activist, founder of the English Defence League, Tommy Robinson’s event on May 16.
After he shared a video promoting the rally, Sharon appeared in the comments section, writing: “See you at the march.” Fans were immediately turned off, with many claiming Ozzy would not have been impressed.
After Sharon shared her political stance, the homelessness charity Centrepoint cut ties with her after she worked with them as an ambassador.
Sharon Osbourne planning AI-powered avatar of Ozzy
In fresh news, Sharon announced she is planning a new AI-powered avatar of Ozzy that will tour the UK.
“I’ve seen the tests that they’ve done of Ozzy and you can see every pore on his face, his beard’s coming through, it’s that detailed,” Sharon told Ed James on BBC Radio WM.
The shows are set to appear in the US and the UK, but will kick off in Ozzy’s home city first.
“It’s going to go around the world, we’re going to take it around the world, but it has to be in Birmingham first,” Sharon insisted.
Good Morning Britain shared a poll on their X account on Wednesday (May 27), writing: “His family are behind the project but fans have argued that he should be left to rest. Are they right? Should we let sleeping rockers lie?”
In response, many hit back.
‘They just can’t help themselves’
“I am not surprised that the Osborne leeches are jumping on the bandwagon,” one user wrote.
“More money grabbing from @MrsSOsbourne,” another person shared.
“Sharon trying to cash in on the name a little bit more? Why doesn’t she just auction off his body parts?” a third asked.
“They just can’t help themselves,” a fourth said.
Ozzy Osbourne honoured with No.88 fragrance
In April, Sharon revealed she had teamed up with fragrance brand Czech & Speake to release a limited edition of Ozzy’s favourite scent.
“For over 30 years, Ozzy wore one fragrance. No.88 by @czechandspeake. The moment he smelled it, he said: ‘I’d like to smell like this for the rest of my life. ‘ And he did. Every concert, every city, every room he walked into,” Sharon explained in her caption.
“Today, we honour Ozzy with a limited tribute edition of No.88. A black sleeve. A purple foil. His number, his scent, his legacy. A limited number of bottles. £250 each. £50 from every sale goes directly to @cureparkinsons a cause close to the Osbournes heart.”
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‘This isn’t right!’
The announcement, while well-intentioned, was also met with backlash from Sharon’s followers.
“That’s so lovely, purchasers will give the inflated difference to charity…. just imagine that!” one user wrote.
“This isn’t right. I don’t feel comfortable with this. I’ve never witnessed such an involved PR campaign following a celebrity death. We didn’t need the tribute performances, and we absolutely don’t need anyone making money out of it,” another person remarked.
“She is still selling the man’s name and he’s dead,” a third remarked.
“The price is absolutely mental!” a fourth added.
“Rinsing it now Sharon,” another insisted.
‘This is so special’
Meanwhile, many were pleased to see Ozzy’s favourite fragrance being sold and a portion donated to charity.
“Wow, beautiful initiative. A way to keep livening up his memory forever,” one insisted.
“You just keep giving. Incredible! You continue his legacy in so many ways. True love,” another shared.
“This is so special, I miss Ozzy,” a third expressed.
“Sending love to the entire Osbourne family!” a fourth said.
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