Over the past few months, reports that Olivia Attwood and Maura Higgins’ ‘feud’ is gaining momentum have surfaced.
Both stars started out on Love Island and were loved for their similar fiery nature. And both ladies have carved out successful careers away from the show. But in doing so, there has been plenty of overlap – which has reportedly caused some tension between the pair.
Maura split from Strictly’s Pete Wicks after gushing about him during her stint on I’m A Celebrity. But reports suggest she found messages on his phone, and accused him of “cheating”. Then, reports suggest that Maura had a growing “unease” over Pete’s lengthy friendship with Olivia.
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But now, months later, even more reports have claimed the pair are still feuding. And it seems things have even progressed due to both their rising careers.
So why are there reports of an Olivia Attwood and Maura Higgins feud? And what have they said about it? Read on and we’ll tell you…
Olivia accused Maura of being her ‘stalker’
At the moment, Maura is truly taking the US by storm amid her stint on Celebrity Traitors over there. But while the general public are happy with her taking part, it appears Olivia may not be.
But this time, reports suggest the latest rumbling in their feud came down to Maura sharing a photograph with Parisian fashion influencer Michael Coste – days after Olivia posted one.
A source told The Sun that Olivia has been left “bemused that Maura has continued to mirror her playbook”.
They said: “Olivia even jokes with her friends that Maura is her stalker. There is no love lost between them, and they have become very skilled at ignoring each other on the carpets and at parties.
“Olivia is just amazed that these things keep happening, although she knows that imitation is the sincerest form of flattery.”
PR switches
Back in October 2025, The Sun revealed that Maura had parted ways with PR firm Dundas communications, and had instead signed with Align PR – who also represent Olivia.
Insiders told the outlet that Olivia was “shocked” at the latest development and everyone was “blindsided”. And despite the fact there is “no crossover” between them, the whole thing was said to be “bizarre”.
The source claimed: “Loads of Liv’s mates have said to her that Maura is obsessed with her. She’s trying to take the high road and not give it too much thought, because at the end of the day she is super busy and very in demand. But it has left her feeling frustrated.”
From Love Island to I’m A Celebrity – the ladies’ similar journeys
Olivia came second on Love Island way back in 2017. And since then has carved a name for herself in the TV and showbiz world, with numerous shows on ITV2. Maura, meanwhile, came fourth on Love Island two years later in 2019.
Then, not long after coming off the reality dating show, Olivia was I’m A Celeb’s first-ever Love Island contestant – but had to pull out after a few days on medical grounds. Fast forward to two years later, and Maura enters the jungle.
During her time in Australia, Maura told a story of how she scrubbed her ex-boyfriend’s tooth in the toilet. A very similar story to what Olivia had said to get herself on Love Island. This reportedly riled the star up and a source told MailOnline that she wasn’t happy with Maura trying to copy her.
The source said: “There is definitely a feeling Maura is attempting to carve out her career using Olivia’s incredible success as a guide.”
It was also at that time when Olivia took to her Instagram Stories and hinted that one day she will speak at length about the feud – when she writes a book.
She said: “One day I’m going to write a book. Some of the stuff I have managed to keep zipped on over the years. It will blow your [bleep] mind. You can try to hire all the same people, regurgitate my stories as your own, study the play and follow the recipe. But it will never taste the same. That’s all.”
Olivia’s friendship with Pete caused ‘unease’
Olivia and Pete have been very close friends for a decade. And throughout those years they have always publicly supported each other by going to events together and celebrating successes. But Olivia stayed quiet when Pete and Maura were dating.
After several pap shots of them, Maura confirmed her and Pete’s romance during I’m A Celeb. But only a few months later and they have called it quits.
Their breakup also lines up with the announcement that Pete and Olivia are set to host their own weekly radio show on Sundays – something which they have been planning for a while.
But when the news dropped, so did reports that Maura was ‘uneasy’ about their friendship.
However, in the last few days, a source close to Maura has told The Sun that if there is a feud, it’s not on Maura’s side.
The Sun reports that the source said: “Maura doesn’t know Olivia that well. But she does respect her. As far as Maura is concerned she doesn’t have any issues with Olivia. She will always make an effort to say hello if they are ever at the same parties or red carpet events.”
They went on to report that whenever there were any “suggestion of a feud” it always “baffled Maura”. And that she “hopes the respect” is mutual.
Entertainment Daily has reached out to both Olivia and Maura’s reps for comment.
Read more: Olivia Attwood breaks silence and quits her marital home after ‘split’ with husband Bradley Dack
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