James Haskell, Rebekah Vardy and Phillip Schofield

Celebrity Big Brother 2024: All we know about its return – start date, rumoured line-up and first trailer

Could this be the show's juciest series to date?

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A new 2024 series of Celebrity Big Brother is happening and fans cannot wait to see what ITV has up its sleeve.

Earlier today (February 15), it was confirmed AJ Odudu and Will Best will return as hosts. The pair successfully fronted the reboot of the regular show in 2023, which was a huge success.

And, ITV has also released the first look at the trailer for the new series. It will hit TV screens tonight.

ITV releases first Celebrity Big Brother trailer

Earlier today, ITV released a statement about the new series of Celebrity Big Brother.

It said: “Tonight, ITV will premiere the first brand-new marketing promo for the eagerly awaited new series of Celebrity Big Brother.”

But we’ve got a sneak peak for our readers before that… The promo for the series – which launches on ITV1 and ITVX this March – sees a number of people in various scenarios covering their faces as they attempt to avoid the paparazzi. One is seen hiding behind a tree. Another is seen covering her face with shopping bags.

Hosts AJ and Will then appear in vision as AJ says: “They can run….” with Will adding: “But there is one place they can’t hide. ”

The promo will air on both ITV1 and ITV2 tonight.

When is the start date of Celebrity Big Brother?

ITV has confirmed that the show will start in March. It’s been rumoured online that the start date could be March 4. The celebrities are expected to be filming their VTs in mid-to-late February. However, nothing has yet been confirmed for definite.

“Not all of the famous faces have even signed on the dotted line yet but the series is going full steam ahead and has already booked in studios to shoot the introductory videos that will play as each well-known housemate arrives,” an inside source told The Sun in January.

“Producers want this year’s stars to be really outrageous in their opening segments, so will be encouraging them to deliver their fighting talk and make dramatic promises that will hook viewers in.”

Gary Goldsmith being interviewed on GB News
Kate Middleton’s uncle Gary Goldsmith has reportedly signed up (Credit: YouTube)

Is ITV planning its most controversial series to date?

Celebrity Big Brother has been known for its controversial housemates from Katie Hopkins and Pete Burns to Gemma Collins and Tiffany Pollard. However, it appears ITV is planning its most shocking to date.

If everything we’re reading is true, Kate Middleton’s uncle Gary Goldsmith had signed to appear on the 2024 reboot.

“He finalised the terms of his deal today and can’t wait to enter the house,” a source previously told The Sun.

They added: “The CBB team love him because of his link to Kate and the fact that he’s confident and loud and won’t hold back. He’s made it clear he will talk about everything and anything. He’s pretty outspoken when it comes to Harry and Meghan.”

Phillip Schofield smiling at TRIC Awards
Could Phil head into the CBB house? (Credit: Cover Images)

Who else is rumoured to be going into Celebrity Big Brother?

Many other famous faces are expected to be stepping foot into the house.

Dragons’ Den star Levis Roots, and former X Factor judge Louis Walsh are rumoured as well as Love Island star Chloe Burrows.

While other names floating around include Linda Robson, Phillip Schofield, Joey Essex, Pete Wicks, and James Haskell.

As previously reported, Rebekah Vardy was one of the first celebs highly tipped to be going on the show.

Rebekah Vardy smiling
Rebekah Vardy has been rumoured to be going into the house (Credit: Splashnews.com)

Rebekah is the show’s number one target, there’s no getting away from it. Bosses know she’ll be perfect fodder for the show,” a source said.

“Bosses know she’ll be perfect fodder for the show and that she won’t hold back.”

After her beef with Coleen Rooney, ITV is hoping Rebekah expresses “how she feels about Coleen and husband Wayne”.

Elsewhere, Love Island star Ekin-Su has been rumoured to be heading into the CBB house as well as MAFS UK star Ella Morgan. She told Digital Spy that she would “never say no to any challenge”.

Read more: Celebrity Big Brother 2024: Katie Price, Phillip Schofield, and Rebekah Vardy rumoured to be signing up for ITV reboot

Celebrity Big Brother will launch on ITV1 and ITVX in March 2024.

Celebrity Big Brother | Coming 2024 to ITV1 and ITVX

Who would you like to see in Celebrity Big Brother 2024? Leave us a comment on our Facebook page @EntertainmentDailyFix.

Fabio Magnocavallo
Freelance Writer