If TV shows can rely on one thing, it’s viewers picking up on blunders.
And, if it happens to be a spelling mistake, woah, they LOVE to wade in and complain.
This Morning became the latest casualty of criticism earlier, during a segment about black tea.
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Phil and Holly asked Dr Chris Steele whether it had weight-loss properties.
Does it? Well, we’re not sure, as we – along with the rest of the audience, it seems – were distracted by a ruddy great blooper in the headline.
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Did you spot it? Loose weight! Plenty of eagle-eyed viewers honed in on the error…
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Clearly, someone working on the show also had an eye on Twitter as, after a couple of minutes, the mistake was corrected.
One polite This Morning fan thanked them for correcting it – eventually.