Holly Willoughby has shared a video of herself dyeing her hair and fans are refusing to believe she does it herself.
The presenter, 38, was earning close to £2.5 million for her This Morning, Dancing On Ice, and Celebrity Juice hosting duties before her stint on I’m A Celebrity raised that figure to £5 million, according to Mail Online.
So when she posted online this week about using Garnier hair dye at home, fans were somewhat skeptical, to say the least.
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The timelapse video showed Holly, clad only in a bath towel, leaning towards her mirror and touching up her roots.
She captioned the clip: “@GarnierUK root touch-up, timelapse style! My shade, Nutrisse 10.01. Always do a patch test 48 hours before… and although this seems super speedy, I left it on for half an hour for the colour to fully develop.”
Fans stormed the comments to let her know they were having none of it.
One wrote: “Does anyone actually believe that the millionaire Holly Willoughby actually dyes her hair at home in the bathroom?”
Another said: “This is ridiculous, even for paid partnership. No way she did this!”
A third replied: “I really can’t believe that Holly needs to be standing in her bathroom colouring her own hair. Nope. Naha. Ain’t gonna happen.”
Someone else commented: “That’s not your bathroom. I know because you have three children. No mum has that long in the bathroom without the little people banging down the door.”
A fifth wrote: “Does anyone actually believe that the millionairess Holly Willoughby actually colours her hair with a £5.00 shop bought hair dye!”
Holly and her This Morning co-host Phillip Schofield are currently on a break from their presenting duties for the Easter holidays.
Actor John Barrowman has served as a stand-in – first alongside his I’m A Celeb pal Emily Atack and this week with The Saturdays singer Rochelle Humes.
Earlier this week, Holly marked her daughter Belle’s eighth birthday with a rare snap of the youngster on social media.
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The pic showed Belle standing on a white sandy beach and looking towards a rainbow with her face away from the camera.
Holly captioned the photo: “Happy birthday beautiful Belle… keep following that rainbow… love you so so much.”
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