Alison Hammond is opened-mouthed on Big Brother in 2002, and shocked on This Morning in 2023
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Alison Hammond on heartbreaking real reason she went on Big Brother: ‘I was traumatised’

An unforgettable housemate, even though she didn't last long

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Alison Hammond opened up about the heartbreaking real reason she went on Big Brother way back in 2002.

This Morning co-host Alison Hammond, 49, enjoyed her breakthrough and first real taste of fame on the third series of the Channel 4 reality show.

She memorably broke a table during hijinks in the Big Brother House garden. She also shared her infectious, roaring laughter with fans during her time on the series.

Alison Hammond hosting This Morning alongside Dermot O'Leary
Alison Hammond hosts This Morning on Fridays alongside Dermot O’Leary (Credit: This Morning YouTube)

Alison – whose housemates included Kate Lawler, Adele Roberts, and Jade Goody – ended up the second housemate booted out of that run.

Great British Bake Off presenter Alison shared her true feelings on losing out on being part of the show for longer than she was.

Alison Hammond makes her point on Big Brother in 2002
Alison Hammond speaks with Big Brother in the Diary Room (Credit: YouTube)

Alison Hammond on Big Brother 3

According to OK!, Alison signed up to take part as part of a desperate hope to bag the prize money.

Alison reportedly said during an appearance on the Table Manners podcast: “I owed like £3,000, which I was traumatised by at the time.

I just couldn’t make that debt go down.

“I just couldn’t make that debt go down. So I thought it would be a good idea to win £70,000 on a TV show.”

Alison Hammond is eliminated on Big Brother in 2002
Kate Lawler puts an arm around pal Alison Hammond as the reality show housemate leaves Big Brother in 2002 (Credit: YouTube)

A holiday rep at the time, Alison quit her job to be a BB housemate. However, she departed after just 15 days on the show. Alison received 39% of the public vote in a three-way poll also including Alex Sibley and Sandy Cumming.

She recalled: “I was devastated. I was enjoying myself and was really upset when I had to leave.”

Alison has become a household TV name – hosting the likes of This Morning, For the Love of Dogs and Bake Off.

Read more: From Big Brother and Strictly to Shetland, Time and Gogglebox – all the must-watch shows coming this autumn

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Robert Leigh
Freelance writer