James Martin looking embarrassed and Holly Willoughby on This Morning
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Holly Willoughby issues apology to James Martin as chef is left red-faced during This Morning appearance

This is not just any Swiss roll…

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This Morning chef James Martin was left red-faced during an appearance on the show this week, with host Holly Willoughby offering an apology for her behaviour.

James was on the show early on Monday (June 12) to demonstrate his tapas recipes. Later on he was back with his summer Swiss roll, filled with whipped cream and decorated with berries.

Except Holly made it sound a lot more exotic than that, leaving James shaking his head and looking slightly embarrassed…

James Martin cooking on This Morning today
James Martin was left a little red-faced over his saucy This Morning introduction (Credit: ITV)

This Morning chef James Martin left red-faced by Holly

Trailing his Swiss roll segment, the This Morning production team started playing the music from the M&S food adverts. After all, this was not just any Swiss roll, it was a James Martin Swiss roll.

Holly got in on the fun, putting on her best sexy voice. “That music must mean James Martin is in the building,” she purred. “He is making a classic Swiss roll with sweet seasonal berries,” she teased, before adding seductively: “With lashings of whipped cream.”

Dermot O’Leary, who was hosting alongside her, then started playing air guitar as Holly quipped: “This is where Dermot’s guitar solo comes in.”

Holly Willoughby and Dermot O'Leary laughing on This Morning
Holly Willoughby and co-host Dermot O’Leary were in a playful mood (Credit: ITV)

He then joined in the fun at poor James’ expense. “James Martin’s smooth. Yeah James,” he cooed.

Giggling, Holly decided to say sorry to James, as he continued to stand there looking embarrassed: “Sorry James,” she said.

“That’s alright,” the down-to-earth chef replied, before Holly said that his Swiss roll looked “delicious” and they’d be back to watch him prepare it soon.

James and his ‘big hands’

Sure enough, James was soon back in the kitchen, and Holly was clearly still feeling playful. As James got to work mixing the batter with his hands, Holly demanded to know why he’d use them and not the spatula.

“Because these were invented before spatulas,” he said, deadpan.

“But you’ve got big hands,” she said, giggling. “Big spatula hands,” she added.

The comment didn’t go unnoticed by those watching at home, who poked fun at Holly’s comment. “Matron! Take them away!” quipped one, with a Carry On meme.

“I like a guy with big hands,” another laughed.

Read more: Dermot O’Leary’s real full name revealed!

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Nancy Brown
Associate Editor