Cadbury has released a giant Christmas selection box featuring 26 chocolate bars and weighing in at 2.1kg.
The limited-edition Ultimate Selection Box is on sale now and costs £45.
Inside you’ll find treats including Dairy Milk, Dairy Milk Crunchie, Dairy Milk Tiffin, Crunchie, Double Decker, Fruit & Nut, Whole Nut, Wispa, Curly Wurly, Freddo Caramel and a Chomp.
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Cadbury said: “Probably the world’s biggest selection box, the Cadbury Ultimate Selection Box is ideal for sharing, containing 26 chocolate bars and weighing over 2 kilos.”
It added: “Best of luck fitting this under the tree.”
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However, while it may appear to be a chocoholic’s dream, fans have labelled the product a “rip off”.
“It’d be cheaper to buy all the chocolates separately & make the box yourself,” said one shopper.
It’d be cheaper to buy all the chocolates separately & make the box yourself.
Another added: “Could make it myself for £25 and even have chocolate left over to do a smaller one.”
On sale for £45 – Cadbury Ultimate Selection box. 😋
Looks like an amazing chocoholics dream, until you work out you can probably buy all the bars separately for c£25 or less 🙄#cadburychristmas #rippoff pic.twitter.com/MjEfYcZZyQ
— Christina Lewis (@LewisChrissy) November 9, 2019
What a rip-off @CadburyUK 🙄https://t.co/2WsB94ft0I
— JobCentreSUCKS (@DWPscumbags) November 11, 2019
A Cadbury spokesperson responded to the comments, hitting back at the “rip off” claims.
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They said: “This year’s Cadbury Ultimate Selection Box is a chocolate lover’s dream, not only including 26 of our most loved bars, but also two children’s tickets to the home of Cadbury chocolate – Cadbury World in Bournville.”
They added: “These tickets retail at £12.85 each, so we think at £45 the Ultimate Selection Box is great value for money and a fantastic festive gift to share with family and friends this Christmas.”
Some backed the chocolate giant, though, and said it was a fair price for the sweet treats and the day out tickets.
Not really a rip off when you get 2 tickets to Cadbury World as well which retail at the same price as the box
— Kevin Robinson (@KevinRobbo85) November 6, 2019
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